Curiocache’s Weblog

April 12, 2009

WebWholesaler tips part 2 courtesy of Onlineauction.com

Filed under: Uncategorized — by curiocache @ 10:52 pm
Tags: , , , , , , , , , , , ,

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Home Page

Oftentimes (unless paid search or SEO efforts dictate otherwise) the home page of a website is where a bulk of your visitors will end up at some point, if not right from the start. The home page needs to effectively speak to your visitors in such a way that they desire to continue futher into the site. If they don’t move past your home page (often indicated by high website bounce rates), they aren’t getting to the product pages. If they aren’t getting to the product pages, they likely can’t add an item to their cart. If they don’t add an item to their cart, they won’t checkout;  it’s that simple.

The homepage should,  at the very least,  give visitors multiple options for accessing the products on your site and should have some room reserved for the latest promotion. If your website has a home page high bounce rate, you should first focus your efforts on that page, with the single objective of achieving deeper visitor penetration into the site  (i.e. increased page views, longer time on site, etc..) This is one example of what I meant when I referenced the  “crawl before you walk”  statement (previous blog).

To be continued….

In the meantime…please take a peek at my auctions at onlineauction.com!

onlineauction.com/store/curiocache

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Crystal wedding tiaras! New Avon!! Oddities! Collectibles!! Decor!!! Apparel!!!

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1 Comment »

  1. Very interesting and extremely informative article! Do you know if these stats hold up for pages like the OLA stores or blogs, too? Or does this refer only to the basic web page model? If they are different, how do you optimize sales to visitor from blogs and the OLA stores? I’d be very interested in knowing! Thanks for the thought provoking post! 🙂

    Comment by Sunflower Ranch — April 13, 2009 @ 10:15 pm |Reply


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