March 7, 2010
February 21, 2010
The OLA Six Week Stimulus Extravaganza
continues Feb 21st to Feb 27th
with special deals and great buys on Tech items!
What do you need?
Video Games? Camera? Movies?
A new mouse???
April 12, 2009
As a thank you for being a “founding” member of onlineauction.com, a subscription to WebWholsaler magazine was given to those that do register as founding members by OLA.com. I found this to be a very interesting, and valuable guide to the whole internet sales genre. Here is an excerpt from one article “3 Most Important Web Pages” by Eric Leuenberger:
“To be successful in ecommerce, you need to be proactive, not passive. Continually analyzing, to discover problem points and testing methods that better those points, is essential. You must continually monitor the customer experience your site delivers to your visitors and ensure all website layers are functioning together as a cohesive unit.
You cannot sit back and expect sales to come in, simply becasue you have a website listing products which target a specific market, even if you are getting loads of traffic to that site. If you are not going to be proactive about generating sales, you are not going to see results.
Quite frequently, I meet store owners who do not know where to focus improvement effors or what objectives to target first in an effort to increase conversion. Most say they want conversion increases, yet very few have any real plan of how to get there. They believe that making a few changes will correct all issues and sales will magically develop. In most cases, this couldn’t be further from the truth. As the old saying goes “You must crawl before you walk and walk before you run”. Expecting conversion increases without first targeting the most important areas, often ends up leadng to frustration.
For example, to focus on the checkout process, in an effort to increase sales when your website analytics shows that the majority of your visitors never even make it that far, will yield nothing. Why? Quite simply, if your visitors are not penetrating that deeply into your site, they can’t checkout anyhow. If they don’t interact with the checkout process, then making adjustments to it will not yield additional sales.
So, where should you focus your improvement efforts? To answer that question exactly for every store is difficult. Each business is different, and each situation needs to be analyzed in order to develop an action plan for improvement based on the unique circumstances and objective desired. You should let your website analytics dictate where to begin.
Although the answer to that question is not straightforward, there are at least 3 places you can begin focusing your attention on for seeking website improvement. Despite the fact that each ecommerce site is unique, the pages that visitors encounter on any ecommerce site, and which influence them to purchase, remain fairly consistant. If you are wondering where to focus your improvement efforts, try starting with these pages and sections:
….to be continued!!!
April 4, 2009
This is taken in part from a post at vermiculture.com…but it is so very true for ANY business venture! I personally like to apply it for my interests in onlineauction.com, Amway, and Avon:
“Not everyone is cut out to run their own business. Some people are natural “followers.” Others are leaders. In between, there are those now working for someone else who would much rather work for themselves.
Chances are, you are one of them … just waiting for the RIGHT TIME to do something for yourself. But that is the key! It is YOU who must have the ambition and attitude to MAKE IT HAPPEN! The success or failure of a new business is based 85% on attitude and only 15% on your abilities. DON’T start a new business with the attitude that you will TRY IT OUT to see if you can make money at it. With that attitude, you have already failed before you have even started. Come to a decision to do something and COMMIT YOURSELF TO MAKING IT WORK!Your products should be proven performers with unique characteristics not possessed by most others like them in the field. Ideally, you produce them yourself with a minimum dollar investment. Products that are used up time and time again and must be repurchased from you.
Your quality products should be in continuing demand, preferably all over the country. That’s the kind of market that helps assure you of a business you can easily launch, grow and prosper with … this year and for years to come.
It is important that you get the right kind of personalized training and counseling in any business. The kind of counseling you need before you begin and while you are operating your business…”
Please check out my auctions at onlineauction.com/store/curiocache