I got published! My letter to the editor at Reader’s Digest Feb 2010 edition.
February 15, 2010
April 12, 2009
Oftentimes (unless paid search or SEO efforts dictate otherwise) the home page of a website is where a bulk of your visitors will end up at some point, if not right from the start. The home page needs to effectively speak to your visitors in such a way that they desire to continue futher into the site. If they don’t move past your home page (often indicated by high website bounce rates), they aren’t getting to the product pages. If they aren’t getting to the product pages, they likely can’t add an item to their cart. If they don’t add an item to their cart, they won’t checkout; it’s that simple.
The homepage should, at the very least, give visitors multiple options for accessing the products on your site and should have some room reserved for the latest promotion. If your website has a home page high bounce rate, you should first focus your efforts on that page, with the single objective of achieving deeper visitor penetration into the site (i.e. increased page views, longer time on site, etc..) This is one example of what I meant when I referenced the “crawl before you walk” statement (previous blog).
To be continued….
In the meantime…please take a peek at my auctions at onlineauction.com!
Crystal wedding tiaras! New Avon!! Oddities! Collectibles!! Decor!!! Apparel!!!